Friday, March 2, 2012

Assignment Eight: Thinking About Arguments

            Don't Presume to Know a Pig's Mind is an article that tells us about an advertisement for Chipotle. The animated video for Chipotle was show at the Grammy Award; it starts off with a farmer in a little farm, as science progresses his farm turns into a factory, and animals are being injected hormones, etc. Towards the of the commercial he gets rid of all the factories, and his farm turns back to an original farm without factories. The video ends as an advertisement for Chipotle introducing Burritos, or in other words you can have a happy pig that comes from an original farm as your meal. The argument for the ad Chipotle says that they only use happier pigs, implicitly stating that they come from a place where animals are treated fairly. The essay teases and questions how is it that Chipotle selects happier pigs if there is no way you can tell when a pig is happy. It also tells us, that McDonald's announced that they would provide more space in the animal's crates, meaning that pigs will have more space in their crates rather than having animals all bunched up into a small crate. The essay tells us that in animal crates, it restricts an animals movement, and animals are usually fighting, especially when it comes to eating, so they made crates "less crowed". This essay teases the fact that there is not a certain way that farmers can actually treat an animal better because they are going to kill the animal anyways. Also, it may be expensive and it will not benefit farmers to make changes to how they treat their animals. It tells us that farmers are also business people, so they try to do the best they can to treat their animals the best way they can because others may argue that it is harsh to mistreat animals or their food.

            I chose the article Don't Presume to Know a Pig's Mind because I remember watching Chipotle's advertisement at the movie theater. I thought that the advertisement was very sad as to how innocent animals are treated nowadays in factories. When I first saw the advertisement, I thought it would be an ad for some organization against animal cruelty, and convey a different advertisement at the end. I found the advertisement very contradictory because it starts off with a happy farm family and turns into a factory of pigs being slaughtered and then back to a happy farm. The end is an ad for a burrito from Chipotle. I agree with many of the author's idea of "Don't Presume to Know a Pig's Mind" because there is no way you can actually tell that you are going to have a happier pig as your meal. I found the author's tone to be humorous in a way because he teases and plays around with the advertisement from Chipotle. I also chose to talk about this argument because I dislike that nowadays farmers and the food industry mistreat animals in harsh ways when they are still alive, then kill them, and turn out to be our food. I think that this analysis is going to be a bit difficult simply because I do not know so much about the food industry and how it is that they treat animals. I think that I am going to find it difficult to make an argument solely from this article because I am going to have to analyze it a lot more.

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