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| Courtesy of: http://files.coloribus.com/files/adsarchive/part_627/6279705/file/ axe-body-spray-office-small-52664.jpg |
Purpose: The main idea of the advertisement appears to be that men should purchase and use "Axe" products, so that they attract women and not men. The argument this ad makes is simply by using two men with their arms over each other, so that men do not want to attract another men by being sweaty or dirty. Men should use Axe so that they do not encounter these types of situations.
Audience: The two men in this ad are placing arms over the one another, their sweat stain creates a heart with a message. It reads in cursive words "Men's sweat only attracts other men. Is that all you want?", the audience this advertisement targets is obviously men because the ad advertises men products.
Genre: Like many other Axe advertisements, similar ads feature reasons why men should buy Axe products, so that they attract women. The ads help convince men that personal hygiene is a way to attract the opposite sex.
Tone: The heart sweat stain from the two men create is a humorous tone. It tells us that men should be clean, so that they don't attract men rather they should attracting women with a clean smell. Advertisers used this tone to create some sort of irony as I mentioned before so that men attract women, not men.
My peer has done a great job of explaining the purpose of the product. I can see clearly what she is saying about the ad. I think she should improve more on explaining each step very specific instead of repeating the main idea again and again.
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